We Are #SWFLStrong

A pendant inspired by resilience, crafted with love, and worn as a symbol of hope across Southwest Florida.

#SWFLStrong pendant by Zaks Jewelry
This special piece was created when our longtime jeweler, Scott, lost everything during Hurricane Ian. It has since become a fan favorite.
This special piece was created when our long time jeweler, Scott, lost everything during Hurricane Ian and it has since become a fan favorite. This variation of the #SWFLStrong pendant does not have diamonds. It is 14K white or yellow gold with either a 14K rose or white gold heart.  This variation of this pendant is available in 3 options: - 14K white gold with a rose gold heart - 14K white gold with a yellow gold heart  - 14K yellow gold with a white gold heart  Measuring approx 21.5mm x 20.5mm, and hangs on a heavy, soldered o’ring bail.  This piece does not come with a chain. Necklaces are sold separately. 
Scott crafting the #SWFLStrong pendant at Zaks Jewelry
The Story

From Devastation Came Strength

In September 2022, Hurricane Ian tore through Southwest Florida with catastrophic force. Homes were destroyed, businesses were leveled, and lives were turned upside down. Among those hit hardest was Scott, the longtime bench jeweler at Zak's Jewelry. Scott lost everything: his home, his belongings, all of it taken by the storm. But SWFL didn't break. Neighbors helped neighbors, strangers became family, and an entire region came together to rebuild what the hurricane had taken.

#SWFLStrong pendant — handcrafted Florida silhouette

A Pendant Born from Loss

Out of that devastation, Scott transformed his loss into hope. At his jeweler's bench, he created the #SWFLStrong pendant, a Florida silhouette with a heart placed over Southwest Florida. This pendant became his way to heal and give back. What began as a personal piece soon became a cherished emblem and a movement. Today, the #SWFLStrong pendant is worn by people throughout the Gulf Coast as a symbol of resilience, unity, and the unbreakable spirit of Southwest Florida.

Every Detail Tells a Story

Each element of the #SWFLStrong pendant carries meaning.

The Florida Silhouette

The shape of home. The outline every Floridian recognizes the moment they see it.

The Heart Over SWFL

Placed right where our community is: Cape Coral, Fort Myers, Sanibel, Naples. The heart of the Gulf Coast.

Two-Tone Gold

14K white or yellow gold with a contrasting rose or white gold heart. Different metals coming together as one, just like our community came together after the storm.

Worn With Pride Across SWFL

Real customers. Real stories. Real pride.

Happy customer at Zaks Jewelry Cape Coral
Zaks Jewelry customer showing their new purchase
The Maher family at Zaks Jewelry
Satisfied customer at Zaks Jewelry
Happy couple at Zaks Jewelry Cape Coral
Zaks Jewelry customers from Southwest Florida
★★★★★

"Outstanding repair quality and a true family-owned feel. Zak's is the only jeweler I trust with my pieces."

Chris Faro

Cape Coral, FL

★★★★★

"Great service every single time. I will never buy jewelry anywhere else. Zak's is our jeweler for life."

Sandy Eich

Cape Coral, FL

★★★★★

"A hidden gem! Friendly, honest, and professional. They treat every customer like family."

Joan Ursta

Cape Coral, FL

Every #SWFLStrong pendant is handcrafted by Scott and the team at Zak's Jewelry in Cape Coral, a family business that has called Southwest Florida home since 1977. This piece was born from real loss and real love for this community. When you wear it, you carry that story with you.

Zaks Jewelry store interior in Cape Coral, FL

Cape Coral's Jeweler

since 1977

See It in Person

Come see the #SWFLStrong collection in person. Try it on, feel the weight, and find the piece that's right for you.

Location

1314 Cape Coral Pkwy E Suite 101
Cape Coral, FL 33904

Phone

(239) 542-7766

Hours

Mon-Fri: 9:30am - 5:30pm
Sat: 9:30am - 4:30pm